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10 Things You Need to Know About Land (Second Edition) by Cheryl Sain
Project type
Editing & Proofreading, Publication Preparation & Guidance, KDP (Amazon) Formatting, Publication Strategy & Messaging Refinement, Website Updates & Content Development, Cover Design, Interior Layout Design, Visual Mockups, Marketing Materials
Date
September 2023
Location
Remote, North Carolina, New Jersey
For the second edition of 10 Things You Need to Know About Land, my role focused on refinement, redesign, and publication support to elevate an existing title for relaunch and expanded distribution.
I provided editorial support for the updated edition, including structural adjustments, line editing, and proofreading. I guided the author through her first experience publishing independently on Kindle Direct Publishing (KDP), preparing the interior files for both print and e-book formats and ensuring technical compliance throughout the process.
Visually, I redesigned elements of the interior layout to incorporate quotes, illustrations, and improved visual hierarchy, and updated the cover design to reflect the refreshed edition. I also created marketing mockups and launch assets, redesigned the companion checklist freebie, updated the author’s website to feature the second edition, and developed email marketing materials (copy, graphics, and layout) for distribution through platforms such as Mailchimp and Wix.
The result was a professionally refreshed second edition supported by cohesive visual and digital launch assets, prepared for independent publication and promotion.



